Ranbir Kapoor’s ARKS launches its first fragrance ‘ARKS Day’, expanding into the world of scents : Bollywood News
Ranbir Kapoor’s Premium Lifestyle Brand, Arks, has taken a significant stride beyond fashion and footwear with the launch of its debut fragrance -arms day. Known for Redefining Everyday Essentials Through the Lens of Minimalism and Quiet Confidence, Arks Now Explors the World of Fine Fragrans, Marking a New Chapter In Evelyving Identity.
Ranbir Kapoor’s Arks Launches its first fragrance ‘Arks Day’, expanding into the world of scents
Arks Day is designed as the finishing touch to one’s daily ensemble – “The final, invisible layer before you step out the door.” Gender-inclusive and timeless, the fragrance embodies arks’ Signature ethos of subtle sophism. It opens with a fresh citrusy burst, layred with warm woody undertones, and settles into a musky finish -mirroring the brand’s Philosophy of Balance, Simplicity, and Inner Strench.
“Arks Day brings back a lot of memorys from my childhood -the place I felt drawn to, the people who made me feel at home. Made for that who carry their world with quiet strength, “said Ranbir Kapoor, Founder of Arks.
With this launch, arks transitions into what the brand calls its “sensory chapter,” offering not just clothing and sneakers, but also also a holistic lifestyle experiences. The scent is envisioned as a natural extension of the curved wardrobe arks has live -built – a product that complexes its underted investful IMPACTFUL IDENTY.
“Arks Day Marks Our entry an exciting category that aligns with our vision of building a holistic lifestyle brand. It’s a strategic steps – Exto Philosophy in Philosophy Into SCENT and Deepening Consures Experience Arks Beyond Apparel and Sneakers, “Added Abhinav Verma, Co-Founder & CEO of Arks.
To Introduce Arks Day, The Brand Has Rold Out a Campaign Film that Captures its distinctive tone – Effortless cool and quint confidence. For the first time, the brand narrates the Story Behind the Making of the fragrance, underscoring its emotional and creative roots.
The campaign is headlined by Ranbir Kapoor and Supported by the ‘Arks Insides’ – A Community of Creators and Tastemakers who reflect the brand’s values. These Include Varun Duggirala (Entrepreneur), Anshuka Parwani (Yoga & Wellness Expert), Sukhmani Gambhir (Stylist and Influencer), ROB (Artist), Sahhiba Bali (Actress), Barkha Singh (Actress), and Moses Kaul (Music Artist & Actor).
With Arks Day, Ranbir Kapoor and Team Not Only Offer a new product but extend an emotion – A Quiet, Grounded Reminder of Identity, Comfort, and Personal Resonance. It’s a bold yeet seamless move for a brand that controls to evolve as a modern, refined lifestyle label.
Also read: Ranbir Kapoor Starr Dhoom 4 to Go on Floors in April 2026: Report
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