EXCLUSIVE: Dhurandhar makers opt for a low-key promotion strategy; Ranveer Singh to keep a low profile before release : Bollywood News

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The much-awaited trailer of Dhurandhar was launched in a grand event held at Mumbai’s iconic Nita Mukesh Ambani Cultural Centre. The event was graced not just by the film’s team and members of the media but also by nearly 2000 fans of lead actor Ranveer Singh. This has led to expectations among his admirers that Ranveer and others in the star cast, namely R. Madhavan, Arjun Rampal, and Sara Arjun, will come out again for promotions in the days to come. However, Bollywood Hungama has learned that it’s not going to happen and there’s a solid reason behind this decision.

EXCLUSIVE: Dhurandhar makers opt for a low-key promotion strategy; Ranveer Singh to keep a low profile before release

A source told Bollywood Hungama“The makers of the film, Jio Studios and B62 Studios, have decided to opt for a low-key promotional strategy. This means that Ranveer Singh would avoid appearances on TV shows. He won’t be going for any more big-scale events or promotional city tours and interviews either.”

The source continued, “Ranveer Singh agreed with this decision and he wanted the same strategy as well. He had become overexposed during Circus (2022) and a few of his previous films. Hence, he wants to avoid that mistake and let the work do the talking. Thankfully, the film is quite garam – The teaser got viewers excited and the trailer has further enhanced the hype. After the release, they might decide to open up to the media.”

An industry insider commented, “Sometimes, less is more. In recent times, we saw the no-promotional decision worked wonders for Saiyaara, The madness of a crazy person The makers, too, remained absent from promotions and spoke about the film and went on a roadshow only after the film’s release. When you have the backing of impactful assets, this promotional tactic can work wonders.”

Dhurandhar also stars Sanjay Dutt and Akshaye Khanna. It releases in cinemas on December 5.

Blast from the past

In January 2023, trade veteran Taran Adarsh, in an interview with Bollywood Hungama, decoded what was going wrong with Ranveer Singh as far as his box office pull was concerned and why his contemporary Ranbir Kapoor was a bigger draw at the box office. He told Bollywood Hungama, “Ranbir Kapoor ki strategy who would like to give main dateHe is one actor who is not overexposed, If you see that actor today’s date in my airport looks where is it, ya release after social media Tries to stay alive. but inhonone Brahmastra (After (2022) ke baad koi public outing mein jyada nazar nahin aate…This is what I like about Ranbir Kapoor and which is lacking in Ranveer Singh.”

He continued, “Ranveer Singh. Who are you seeing the other day? ad mein, somebody photo session mein, apart from each other events I am going there.And then unki movie it is here and there is no excitement left. 70s and 80s ke actors He told his wife that he would talk. today’s date mein aap itna overexposed ho gaya hai ki you are going wrong drastically. I think you need to cut down on your public appearances. That’s a big takeaway from 2022.”