Vaani Kapoor becomes face of Lukson, advocates lab-grown diamonds as everyday luxury : Bollywood News
Lukson, The Next-Generation Fine Jewelery Brand from the JK Star Group, Today Announced The Appointment of Celebrated Actress Vaani Kapoor as its official brand ambassador. With this partnership, lukson strengthens its vision of making sustainable, design-jam, and affordable luxury jewelery a part of everyday life for modern india.
Vaani Kapoor Backets face of Lukson, Advocates Lab-Grown Diamonds as Everyday Luxury
Founded in 2024 by Third-Generation Diamantaire Anand Lukhi and Co-Founder Vedant Lukhi, Lukson was born with a bold mission to shift the diamond conversation from mineed opulence to milde to milde. Backed by the 34-Year Legacy of the JK Star Group, Which Includes Natural Diamonds, Luxury Jewelry, And Pioneering Lab-Grown Diamond Ventures, Lukson is India’s first d2c brand to fullry oven Supply Chain, Ensuring Transparency, Quality, and Unmatched Value.
Vaani Kapoor was chown as the face of lukson because she embodies modern elegance, individuality, and confidence. With her Contemporary style, Aspirational Yet Relative Presence, And Wide Connect Across audiences, she reflects the ethos of a brand that is rewriting the rules of finne jewelery for a new generation.
Anand Lukhi, Founder & CEO, Lukson, Said: “At Lukson, We are redefining what luxury means for today’s consumer. For us, true luxury is sustainable, truxury is sustainable Everyday. Partnership, we aim to inspire India to see lab-gemonds not just just as an alternative, but as the future of fine jewelery. “
Vedant Lukhi, Co-Founder, Lukson, Added: “Vaani’s persona is aspirational yet grounds, stylish yet related That diamonds are no longer about privatege or occasional indulgence. Meaningful. “
Speaking about the association, vaani kapoor said: “I am delighted to be the brand ambassador for lukson and be a part of their jorney.jweelry, for me, is an expert of Self, and I BELIEVEVE I Both Beautiful and Accessible. Jewelery in India. “
As part of her role, vaani will champion lukson’s signature lab-gemand and vermeil collections, and will be seen in festive and opportunity-driven campaigns starting this SEASON. With a growing Community of Conscious Buyers, Partnerships with Leading Retail and e-Commerce Platforms, and a Strong D2C Presence, Lukson is not just a jewelery labelry labelie is a moval it Inclusive luxury. By Combining in-House Craftsmanship, Ethical Sourcing, and Forward-Looking Design, The Brand is Rapidly Emerging As India’s Most Trusted Name in Lab-GROWN DIAMOND JEWELRY.
As part of this partnership, lukson has released its new brand films featuring vaani kapoor, now live across digital platforms. The Campaign Celebrates Individuality and Everyday Luxury Through Minimal Yet Striking Jewelery Designs.
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