EXCLUSIVE: Yash Raj Films’ release strategy for Saiyaara REVEALED – no show before 9:30 am, only 6 shows on release day, discounted ticket price for 9:30 am show to attract college students : Bollywood News
Mohit Suri’s Intense Romantic Drama SaaiyaaraStarring Ahaan Panday and Aneet Padda, will release this Friday, July 18, and Trade Expects it to have a surprise opening. The producers, Yash Raj Films (YRF), are also distributed the film and they informed all cinemas about the release strategy yesterday.
Exclusive: Yash Raj Films’ Release Strategy for Saiyaara Reveled – No Show Before 9:30 AM, only 6 shows on Release Day, Discountted Ticket Price for 9:30 AM Show to Attract Collage Stud
An exhibition source told Bollywood hungama“YRF has Asked All The Cinemas That The Shows of Saaiyaara Should Start from 9:30 AM Onwards. This means that theatres can’t play shows very early in the morning. Secondly, Theatres have been instructed that they can’t play more than 6 shows on July 18. From saturday, july 19, Theatres can play as many shows as they wish to. “
The source continued, “to attract the youth, yrf has come up with two special initiatives. Discount of 50%. This is valid on a minimum of 2 tickets and the discount will be up to Rs. 200. That’s not all. ‘Specially priced’ to Attract the college-ging audience.
A Trade Expert commented, “by having just six shows in a day, the occupance will be higher in all shows. Also, India is a price-Conscious Country. Entice People. Lastly, by having cheaper rates in the morning, many would be enticed to go for the early show. At a very dirt-chayap price. SaaiyaaraThis trend will be revered. “
Saaiyaara is the second film in recent times that has come up with out-up-the-box release strategies to attract moviegoers. Last Month’s Hit, Sitaare zameen parStarring Aamir Khan, also followed certain interesting ideas like no show before 11:00 am and only four shows between 11:00 and 5:00 pm on release day.
More pages: Saiyaara Box Office Collection
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