First Ray Films teams up with Max Marketing to back Indie cinema with 3-film theatrical deal: Smaller budgets, smarter strategies : Bollywood News

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In a move aimed at support independent cinema in India, first ray films and max marketing have annouted a strategic partnership to create a more sustainable model for theatrical releases of Small-Smal-Smal-Smal-Smal-Smal-S. Films. The collaboration begins with a three-filem deal that will test new marketing and distribution strategies tailored to the scale and needs of India productions.

First Ray Films Teams Up with Max Marketing to Back Indie Cinema with 3-Film Theatrical Deal: Smaller Budgets, Smarter Strategies

First Ray Films has independent and released three films to date, Each managing to recover its production costs. With Six More Projects in Development – Including Three Set for theatrical Release Over the Next Six Months with a Combined Budget of Approximately Usd 2.5 Million –The Company is facused on bill Pipeline for non-STUDIO Films.

Max Marketing, Known for Over 15 years of Experience in the Indian Film Marketing Space, Brings a Strong Portfolio to the Table. The Agency has LED Campaigns for a wide range of films, from Yeh Jawaani Hai Deewani and Rrr to Tumbbad, Animal, Hanumanand Merry christmas,

The core objective of this partnership is to address the longstanding challenge of disparting marketing and distribution costs in the Indian film industry. Regardless of a film’s budget – be it Rs. 4 crus or Rs. 400 Crores -the cost of releasing trailers, second Multiplex Screens, and Running Digital Campaigns often remains the same. This puts smaller films at a disadvantage and limits their potential Reach.

The first film under this joint model, Lord Curzon Ki Haveliwill serve as a pilot to implement a more strategic and cost-effective approach. Rather than investment heavily in Large-Scale Campaigns and Screen Counts, The Plan is to Adopt a focused strategy-Targing the right audining, and tailoring the FILMS VILMING VISIBILITY to Its investment level.

Anshuman Jha, Founder of First Ray Films, Shared His Vision Behind the Colliation: “Films don’t’t fails do. Been a space for honest storylling, but they of Worked TOGETHER BEFORE, and this partnership is Built on Trust and Shared Belief.

Varun Gupta, Founder of Max Marketing Limited, Echoed The Sentiment: “We’ve Always BELIES BELIES A Strong Story Can Outshine Its Budget. Persistence and passion are rare, and his directorial debut proves his strength as a storyteller. Films –T’s about redefining how independent cinema finds its place in theatres. “

Over the next six months, the two companies will roll out three theatrical releases using this collaborative model. If successful, it would offer a roadmap for independent filmmakers, marketers, and distributors to work togeether More Efficiently – Potentially Reshaping The Economics of Indian Cinema and Building a more Inclusive ecosystem for non-scio content.

Also Read: Anshuman Jha’s Directorial Debut Lord Curzon Ki Haveli Releasing Across India on October 10: “I always save it on the big screen”