Kriti Sanon’s Skincare Brand Crosses Rs 400 Cr: “One of the Most Personal and Fulfilling Journeys of My Life” : Bollywood News

Filmyzilla July 29, 2025

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In her birthday week, kriti sanon has more than one reason to mark the evcation. The actress has expanded into business, leading her skincare venture over the past two years. She has established one of India’s Notable Celebrity-LED Brands in the Competitive Beauty Industry.

Kriti Sanon’s Skincare Brand Crosses RS 400 Cr: “One of the most personal and fullfilling journeys of my life”

With Revenue Crossing Rs. 400 brus and a 60% repeat customer rate, the brand has Seen Significant Growth. It currently services over 19,000 Pin Codes Across India, with its Consumer Base Increasing From 1 Million Last Year to 4 Million this year. Kriti Sanon, who has an engineering background, partnered with six engineers to build a d2c brand that reacted Rs. 400 Crore in Gross Sales Within Two Years.

Reflecting on the Journey, Kriti Shared, “The Past Two Years Have Been Nothing Short of Incredible. Building Hyphen from scratch has been one of the Most Personal and Fulfilling Journey It grow from an idea into a brand that so many of the consumers now trust and love – Still Feels Surreal. Is only the begginning, where we continue to hyphen skincare with innovation and grow along

Sanon’s Brand Focuses on Science-Based Formutions, Plant-Based Ingredients, and Accessible Pricing, A Combination That Has Found a Wide Consumer Base Accrowas India. Her Active Involvement Has Helped Shape The Brand’s Direction and Operations Within The Skincare Sector.

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