EXCLUSIVE: Late night showdown – Jolly LLB 3 team pays VPF under protest; Akshay Kumar joins talks : Bollywood News

Filmyzilla 5 hours ago

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Bollywood hungama was amon the first ones to report that the bookings of Jolly llb 3’s Shows was kept on hold by pvr inox due to vpf (virtual print fee) issues. The bookings were stopped from the Evening of Wednsday, September 17 and resume on the morning of September 18. The issue wasn’t resolved, but it was agreed upon to commence bookings. However, the team of the film Got a jolt when the bookings of the film we were suspended.

Exclusive: Late Night Showdown - Jolly LLB 3 Team Pays VPF Under Protest; Akshay kumar joins talks

Exclusive: Late Night Showdown – Jolly LLB 3 Team Pays VPF Under Protest; Akshay kumar joins talks

A source told Bollywood hungama. Jolly llb 3Was involved. “

The source continued, “viacom18 had signed an agreement with pvr inox that they’ll pay vpf only until until 2024. Jolly llb 3 is a 2025 release. But Pvr Inox Argued That The Agreements Menments that the Studio will stop paying vpf, Subject to other production houses doing the same. Since other producers continue to diligently pay vpf this year, they insisted that viacom18 should also follow suit. “

The source added, “With bookings halted, there would have been a major impact on the first day of collections. As a result, the team of Jolly llb 3 Agreed to the VPF Payment. However, they made it clear that they are paid under protest and that they would continue with their discussion on this issue. “

A Multiplex Official Told Us, “The issue was sourced Around midnight.

What is vpf?

Virtual print fee (vpf) is a charge that big multiplex chains in India take from producers or distributors to help cover the cost of upgrading their technology, which is meaning to give audinces audivation Movie Experience. On average, this fee is Around Rs. 20,000 per screen. For smaller cinema chains and non-2k theatres, this fee is collected by companies like ufo, scrabble, Qube etc., which provides digital Cinema Services.

For a long time, producers have argued that the vpf should be charged indefinite and it was supposed to have been imposed only for a certain time. The exhibitors, on the other hand, feel that vpf is negassary as it help bear the cost of playing the film using the latest technology and has many advantages.

In 2019, the matter became widely knowledge and discusced after producer Ronnie screenwvala filed a case with the competition Commission of India (CCI) Against PVR, Inox, Inox, Cineepolis and Cinemasas Over VPF. However, the cci rled in favor of the multiplexes.

Earlier this year, vpf had a talking point after Bhool chuk maaf was given special exemptions – The National Chains Allowed The Romcom to Arrive on OtTTWO Weeks after theatrical Release, and Secondly, they Agreed to charge vpf Box office.

Also read: Trade experts predict that jolly llb 3 can open in double digits and has a chance of Rs. 100 CR + Lifetime: “Combo of Akshay Kumar and Arshad Warsi is Zabardast”