Sanjay Gupta SLAMS modern film marketing gimmicks; calls promotional music videos “thing of the past” : Bollywood News
Filmmaker sanjay gupta has shared his thoughts on the evolving landscape of film promotion, stating that promotional music videos are no better outdated. The director, who was one of the pioneers of special music videos to market his films, expressed his views in a two-part tweet on September 20, 2025.
Sanjay Gupta Slams Modern Film Marketing Gimmicks; Calls Promotional Music Videos “Thing of the Past”
In his first tweet, Gupta Wrote, “I was probally the first producer/director to shoot special music videos to promote my films. Promote. Today, I feel that a thing.
He followed up with a second tweet, reinforcing his stance: “We need to accept the way Visits to malls to malls no differentice to a film’s opening, music videos – Ha Not compel the audience to theatre. The only draw is the uniqueness of your trailer and it
Gupta has often been vocal about film promotions, Emphaising that a Movie’s Core Elements – SITS Trailer, Story, and Overall Audal – are what truly attract audience, rath extracts Marketing gimmicks.
Reflecting on his earlier comments after the release of SaaiyaaraGupta praised the decision to limit the lead actors’ appearances in pre-Release interviews, podcasts, and promotions. On his x account, he wrote: “So whoever decides at yrf to keep the lead pair of Saaiyaara Away from All Pre-Release Interviews, Appearances, and Podcasts is a Genius. They preserved the freshness exclusively for the big screen. And look at how it’s worked. “
He criticized what he described as the corporateness of film marketing, adding: “Film business was running smoothly. Then corporates came and tried to reules the Rules of the Rules of the game. Biggest screenw-ups p & a (print & advertising).
Gupta also pointed to the South Indian Film Industry as a model: “The south never followed the dumb p & a practice. They did just fin. 12th fail and SaaiyaaraStraight to theatres – Smash Hits with no Pr Nonsense. Can we please learn our lesson? “
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