Screen Awards 2025 goes digital: Iconic celebration premieres on YouTube : Bollywood News

The Indian Express group is proud to unveil a bold reimagining of screen awards 2025 on YouTube, one of India’s most iconic celebrations, of cinema and storytelling.

Screen Awards 2025 Goes Digital: iconic Celebration Premieres on YouTube

The screen awards 2025 is more than just an awards show. Combining Editorial Credibility, Cultural Legacy, and Digital Reach, It Reflects The Indian Express Group’s Journalism-FIRST Ethos. Winners are selected by the screen academy, an independent, not-for-profit body of respected filmmakers, artists, and cultural Voices dedicated to honoring Trouring TRUE EXCELLENCE.

Anant Goenka, Executive Director of the Indian Express group said, “Indian Cinema Deserves a Stage That Celebrates Creativity Beyond Collections. And Racing Toward an Exciting Future.

Taking a digital-first approach to content and format, the screen awards will stream on YouTube-offering open access to global audiences. For the first time ever, bollywood’s biggest stars will share the spotlight with youtube’s most influential creaters, who will be woven into everything into everything from into account Behind-the-thirds Content to Creator-Led Storytelling and Fan Engagement.

This digital-firist approach highlights how audiences are Increasing Entertainment, Driven By Trends Like Rising Internet Access, The Growth of Connected TVS (CTVS), and Great Mobil usage. CTV, In Particular, Has Been YouTube’s fastest-road screen in India over the past five years, underlining the platform’s ability to delivery premium content across and forms. It combines the grandeur of cinema with the immediary of digital storytelling, connecting generations, platforms, and communities.

Speaking on the collaboration, Gunjan Soni, Managing Director – India, YouTube said, “We are thrilled to be the digital home for the screen awards, bringing a Cultural icon to its next chapter. Fans connect with the entertainment they love, and we’re excited for them to experience one of cinema’s biggest nights in an immersive way. Influential Creators, We’re Building An Engaged Community for An Iconic Event and Unlock the Power of Fandoms. “

With unpararalled revenue in India and globally, youtube is an ideal home for the screen awards. According to Comscore, YouTube Reaches Four out of Five Internet Users in India aged 18 and older, While Entertainment Videos on the Platform Generated Over 7.5 Billion Daily Views Worldwide in 2024.

Adding to the announsement, priyanka sinha jha, curator of the screen awards, stated, “Establed in 1995, Screen Awards have a legacy of firsts: the first jury-based film award in india Management Attended and Vouched for, and the first accolade earned by several of today’s superstars. Building on our reputation for presenting the nation’s most credible and covered awards, delivered with path-breaking entertainment. “

Screen Awards 2025 offers unprecedented Visibility, Cultural Relevance, And Multi-Format Storylling Opportunities for Brands Looking to Connect with Indian’s Most Engaged Audinese Offline.

Also read: Screen launches screen academy to nurture India’s next generation of filmmakers

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