ITC’s SunFeast Wowzers, is excted to announs the beginning of an exciting journey with none none other than king of bollywood shah rukh khan.
Shah rukh khan batcomes the face of sunfeast wowzers
Sunfeast wowzers are carving a niche in the cracker segment with its unique multi-sensorial experience. Featuring a rich cheesy flavor and a distinctive 14-layer crispy texture, the product offers a combination of crunch and taste aimed at elevating Everyday Snacking. With Shah Rukh Khan as the Brand Ambassador, SunFeast Wowzers Looks to Strengthen Its appeal and expand its reach. His Strong Connect With Audiences Adds a Relative and Engaging Dimension to the Brand’s Identity.
To mark this Milestone, SunFeast Wowzers is launching a new tvc featuring Shah Rukh Khan, Who Adds His Signature Touch to the Brand’s Message of Indulgence. Conceptualized by Ogilvy, The Campaign is anchored by the tagline ‘Iske har bite mein hai wow!’Highlighting the snack’s unique appeal. The TVC will be promoted widely across digital media platforms.
Commenting on the latest partnership, Mr. Ali Harris shere, Chief Operating Officer, Biscuits and Cake Cluster, Foods Division ITC Ltd., said, “SunFeast Wowzers is more than just a cracker; it’s an experiences With crunch Partnership even more special. “
Shah rukh khan said, “i’ve always believed that all magical mothers have a ‘wow’ in them. Sunfeast wowzers is all about that ‘WOW Crisp, Flaky Layers. The perfect snack to add a touch to any moment. As much as i do. “
Sunfeast wowzers are available in two delyful variants-Cheese Crème Enrobed Cracker and Lemon Crème enrobed cracker access general trade, modern trade, modern trade and deliverry platforms.
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