‘Hindi film industry is like dhobi ka kutta’: Kiran Rao says unlike South, Bollywood ‘doesn’t belong to any state, gets all the brickbats’ | Bollywood News
Kiran Rao’s Last Directorial, Laapataa Ladies, Earned Wide Acclaim and Did Great Business Once it dropped on Netflix India. But it wouldn’t earn Rs 21 crore in its domestic theatrical business last year. However, kiran has now revised that thetrical footfalls of the film did get an uptick after its digital release.
“It had a very short window before going to ot, where we worried about because the film was gotting success Actually Amplified our Word of Mouth and Our Theatrical Revenue Actually Went Up. Really shows you that these platforms aren’t really competitive, ”said kiran.
On the streaming show, kiran expressed relife that on netflix, Laptaa ladies Did as well as sandeep reddy Vanga’s 2023 Blockbuster Animal Despite Not Boasting of Big Stars or Gruesome Action Sequences. South Directors like Vanga, and the South Film Industries in General, Had Been Performing Better Than Hindi Filmmakers and Cinema Over the Past Few Years. Case in point: pushpa, kgf, and kantara.
But kiran feels the hindi film Industry Gets the Shorter End of the Stick. “We are not, as a film industry, supported by any state government. Even in Uttar Pradesh, We’re Not the State Language, Bhojpuri is. Is treated with the same regard as any other industry, “Kiran Argued.
She referred to the hindi film industry as “dhobi ka kutta“Implying that it doesn’t belong to anyware specific.” It feels really sad. We get all the brickbats. Everybody Keeps Talking About How Bad Hindi Films are and They’re Never Successful. Within the industry, we’re just a mammoth beast and there’s no one organization that can take decisions for everyone. So, we’re in a tricky spot, “Added kiran.
She confessed that from her experience of promoting lapataa ladies prior to itsatrical release, kiran learnt that there’s no point incurring huge costs on marketing. “Marketing is really like shooting in the dark at this point,” She said, adding, “even cinemas, which are should be excted to show your trailers, do’t show them so you have to terror Should have trailer programming in cinemas. I have to play my train.
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Kiran reiterated that the thetrical distribution and exhibition system is “broken,” which the ot platforms have scooped up. “Ott is benefiting from a lot of failures of our cinema system,” Argued Kiran. However, she pointed out that the streaming platforms should also release granular data to filmmakers so that they can create in a more informed manner.
