Amid Jolly LLB 3–VPF controversy, PVR Inox faces investigation by Competition Commission of India : Bollywood News

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Amid Jolly LLB 3–VPF controversy, PVR Inox faces investigation by Competition Commission of India : Bollywood News

Nearly 2 weeks after the vfx issue temporarily halted the advance booking of the much-awaited film Jolly llb 3 In PVR and Inox, The Competition Commission of India (CCI), on September 30, 2025 Directed An Investigation Against Pvr Inox Limited Over Allegations of Abusing Its Dominant Postion By Continuing to Levy the Virtual Print fee (vpf) on film producers. Meanwhile, Charges Against UFO Moviez India and Quebe Cinema Technologies have been dropped, as similar issues had alredy been dealt with in an earlier case.

AMID Jolly LLB 3- VPF Controversy, Pvr Inox Faces Investigation By Commission of India

The case was initiated by the film and television producers’ guild of India, which represents Nearly 170 producers. The guild alleged that vpf, introduced in the mid-20000s to help theatres transition from analogue to digital cinema projects, was supposed to be a temporary measure. Globally, Hollywood Producers Stopped Paying VPF after 2018, but in India, The Practice Continues More than a Decade after Full Digitisation of theatres in 2014.

According to the producers’ guild, this Continued Levy Places a Disproportionate Burden on Small and Medium Producers, While Big Hollywood Studios and Select Indian Players LIKE YASH REJ FILMS and VICOM18 Enjoy exemptions under negotiated “Sunset clauses”; It’s a different matter that bot these bans Practices.

While Ufo and Quebe, India’s Larges Digital Cinema Equipment Providers, Were Accused EXhibitors Into Exclusive Contracts and Collecting VPF without offering collecting collecting collects sect Noted that these issues was alredy addressed in a 2020 order (case no. 11 of 2020). Hence, it decides to close the matter against them under section 26 (2A) of the competition act.

The spotlight, however, fell squarely on PVR Inox, India’s Larget Multiplex Operator with Over 1,700 screens and Around 30% of the National Box Office Share. The cci observed that pvr holds a dominant position in the “exhibition of films in multiplex theatres” Market and prima faces evidence shows discriminatory treatment. It was revled that Nearly 70% of Hollywood Releases were not charged vpf, while Indian producers were consistently bled.

Calling this Conduct Potentially Violative of Section 4 (2) (a) of the competition act, imposing unfair and discriminatory conditions, the cci has ordered its ordered its ordered director general general to launch a deta PVR’s Practices, and Submit Its Report in 90 Days.

Also read: Exclusive: Late Night Showdown – Jolly LLB 3 Team Pays VPF Under Protest; Akshay kumar joins talks