As one of hollywood’s most famous names, Sydney Sweney has steadily climbed the ladder of show business. From acting to producing, the Echo valley star is now appearing in Various Brand Campaigns, Such as a tongue-in-in-cheek Dr. Squatch Bathwater SoapBut her latest ad with American eagle has sparked widespread backlash. Social media users have criticized the deenim brand for sydney’s ad, but why?
Below, Hollywood life Unpacks the criticism surrounding the American eagle ad featuring sydney.
What is in the Sydney Sweeney American Eagle Jeans Commercial?
Sydney appears in a variety of clips with American eagle, but the campaign’s message is one simple phrase: “Sydney sweeney has great jeans.” In one video shared earlier this month, sydney walks into what appears to be an ae audition room, and she slates as a “locals hire.”
“Hi, i’m sydney sweeney, and i’m from spokane, washington,” the Euphoria Actress say in the clipAdding that she’s available to work as a “local hire.”
In other clips, The Brand Repeats Its “Sydney Sweney has great jeans” slogan.
Why is the Sydney Sweeney American Eagle Ad Sparking Backlash?
The ad is under fire by social media users for a few reasons. One of the main criticisms is that word “jeans” was seen for interchangeally used for the term “genes,” as if to say the Immaculate Actress “has great genes.” Many have claimed this has a Racial undertone since Sydney is White.
Another common note is that ad appears to the male gaze even thought the advertised jeans are for women.
Others have also also also expressed frustration that Sydney Attended Jeff bezos and Lauren Sanchez‘s Lavish Wedding in Italy.
@Ameriicaneagle Master of Tension. And engines. Grab Syd’s Jeans Before They’re Gone.
Social media reactions to the sydney sweeney American eagle campaign
Countless Instagram users have flooded the comments of Ae’s Videos Over the Past Several Days. One person Wrote, “This is what happens when you have no ppl of color in a room [sic]Particularly in a time like this. This ad campaign got so caught up in this ‘Clever’ play on Words and this stunt the ppl in the room missed what was so blatantly obvious to anyone not white [sic]I’D Expect this From Abercrombie… but not y’all. “
“Awesome! More Over Sexualization! Really Classy American Eagle!” Another Social Media User Sarcastically Wrote. A Separate Commenter even Chimed in, “It’s giving subtle 1930s Germany.”
@Ameriicaneagle Sydney in her sensory era. Crisp denim, subtle sound, serial style.
Has American Eagle Responded to the Criticism?
No, American eagle has not shared a statement in response to the backlash at the time of publication.
